Kevin Macmillan, Creative Partner - Founder

Kevin is The Works personified. He directs, acts, writes, draws, tries to sing and still finds the time to think of unique ways to grow his business. With vast experience above and below the line, he has the right and left-brain working in glorious symmetry, a creative mind that delivers tangible business results.

Kevin began his career as an Art Director in a 10-man direct marketing shop at Baker Street, London in 1991, then onto Barraclough Hall Woolston Gray in 1994, at the time, a small-integrated agency.

In 1996, after founding the integrated department at Patterson Bates Banks Hoggins O’Shea London, Kevin moved to Australia where he joined a fledging team at George Patts Sydney to drive what became the most profitable area of the business, the direct marketing arm.

From D&AD to ADMA, Kevin has been recognized for creativity and effectiveness for a wide range of brands from Nike to Volkswagen. The Works’ campaigns for Tiger Beer, Top Gear, Intel and MTV all scored a nod from judges.

He is also currently on the Australian APG committee in an effort to bridge any gaps between planning and creative.