Work

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Sydney Stationery City

The Works creatively set about positioning Staples as the new brand in town. To do this we set ourselves a challenge to visually connect Australians with Staples. What better way to do this than featuring one of Sydney’s iconic spots entirely recreated using Staples stationery!

We reconstructed Sydney Harbour out of Staples Stationery and Office Supplies. Featuring 2,344 recycled sticky notes, 84 boxes of staples, 361 bulldog clips, 169 paperclips, 107 rubber bands and loads more. It was a fun challenge, one that everyone got behind.

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