About mongrel
RSS FeedIn today’s dog-eat-dog world, even old marketing dogs need to learn new tricks. There’s simply no room for pampered thoroughbreds with little understanding of other breeds. The new breed of marketer has to have a hybrid understanding of how various marketing channels work – they need to become what we call a Mongrel Marketer.
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If you want a man to change, don’t hold up a mirror
Friday, May 21, 2010 By Mongrel Marketing
Men – particularly young men – do a lot of stupid stuff. Sometimes really dangerous stupid stuff. They drive too fast, get too drunk, get stoned, get high, get fat, fight, fornicate, often all at once. People get hurt, people die, and so governmen...
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Is the internet killing traditional Australian masculinity?
Friday, May 21, 2010 By Mongrel Marketing
Digital evangelists have long said ‘The internet changes everything’. Sometimes they’re right. Mostly it’s hype. But one thing that does seem to be changing as a result of the internet is the ‘Aussie bloke’. VB is in decline, soccer is on the rise...
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Tradies will pay big bucks on grooming (if you get the experience right)
Friday, May 21, 2010 By Mongrel Marketing
Patrick Kidd was a young sparky who’d spend over $100 on a haircut. He moisturised, too. He knew to keep these things hidden from the older blokes on site to avoid the “poofter” jibes, but as Patrick says “to get the girl nowadays you have to look ...
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Want an Australian male to do something? Get his woman to do it first.
Friday, May 21, 2010 By Mongrel Marketing
Recently we spoke with two clinical psychologists who work with couples. One of the interesting things they spoke about is how, unlike women, most men don’t have a “relationship agenda” – a mental list of things they want to get from the partnership...
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The Rise of the Mobile
Wednesday, January 20, 2010 By Mongrel Marketing
8 billion people with mobile phones. An ambitious prediction or a realistic one? Prepare to be convinced. An interesting point of view. Click here to listen
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If you have the time...
Friday, January 15, 2010 By Mongrel Marketing
My wee bro made his first music video over christmas. The amazing thing is he's only 12 years old! A real inspiration and one to watch in the future. Check out Louis Blumh's video here.
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Take a Quick Squiz
Monday, January 11, 2010 By Mongrel Marketing
WONDERWALL INCWonderwall is an interior design firm established by Masamichi Katayama. Interesting website that has a fluid-like main index that reacts to your mouse action. Feels like your screen is melting and really takes your interaction with the n...
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Jim Carrey’s Ambitious Website
Monday, January 11, 2010 By Mongrel Marketing
I’m not so keen on Jim Carrey but holy moly, his website is amazing. As much as we love our little blog, stop reading this right now and skip over to www.jimcarrey.com. He’s gone beyond simple bio and movie trailer affair, this website is like a trip i...
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A Standout Campaign for 2009
Friday, January 08, 2010 By Mongrel Marketing
I liked this campaign as it’s an example of a tangible benefits delivered by a social responsibility campaign. 22.5 million tomato seeds were given away in a recent campaign by Campbell’s soup in America. With every can purchase, the free seeds wer...
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More is more?
Thursday, December 17, 2009 By Mongrel Marketing
I always thought that less is more but I’ve noticed these days, that more IS more. Fifty years ago houses were modest and backyards were big. Now we have fewer children but houses are getting bigger. Meals are now a lot bigger, drink sizes are larger...
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The Complex Web of Social Media...
Friday, November 20, 2009 By Mongrel Marketing
So what is social media? Is it the blogs that have taken over the cyber world as people decide that they need to voice their opinion? Is it Facebook? The never ending tweets of bored celebrities? Or is it more? Take a look below to see the new world th...
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Facts still matter: The Death and Life of Television
Tuesday, October 13, 2009 By Mongrel Marketing
This is a story about a story. A story that has been repeated so many times, in so many places, with so much zeal, that it has taken on a life of its own -- despite the fact that it is false.The theme of the story is that television is dying. It is a s...
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What to Measure? Only 16% of the Web Is Clicking Display Ads
Friday, October 02, 2009 By Mongrel Marketing
The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As...
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An abundance of ideas beats the song and dance man
Thursday, October 01, 2009 By Mongrel Marketing
Sadly our world is becoming increasingly ruled by the performance not the words in a speech or presentation. If you think about the greatest speeches in history you are likely to land on either Martin Luther King’s ‘I have a Dream’ speech at the Lincol...
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When reassuringly bland delivers ROI
Thursday, October 01, 2009 By Mongrel Marketing
Located a short drive from Manhattan, clad in brick, limestone, granite and cast stone, it is the new landmark of sporting greatness in the US. Citibank is rumoured to be spending $400m dollars on buying the naming rights to the new Mets Stadium, an in...
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Marketers get the MASH?
Thursday, October 01, 2009 By Mongrel Marketing
The world continues to embrace web 2.0 tools at an extraordinary pace, but marketers are often left scratching their heads as to how to make web 2.0 work in their own day to day marketing efforts. One of the hottest web 2.0 trends that has great prom...
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Google Launches Fast Flip Content App
Friday, September 25, 2009 By Mongrel Marketing
This may very well be the new way to find news, articles and relevant content. Google Fast Flip is like flicking through a magazine, just online with endless volumes of content to flick through. Find what you like, follow that topic and you’ll get more...
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Earning brownie points with the consumer
Friday, September 25, 2009 By Mongrel Marketing
"Marketers have to be living in a deluded state. Do we really believe the consumer doesn’t know what we are doing? Do we really think we can pull the wool over their eyes? Our problem is that often we believe we have a god given right to sell to the ...
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The ugly truth about marketing rules
Friday, September 25, 2009 By Mongrel Marketing
"We live in the most over governed country in the world. A full three layers of government, with public servants paid to endlessly navel gaze about how to standardise business and society. They are intent on improving our lives with a confusing set of ...
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CTR's for Various Industries...
Tuesday, September 15, 2009 By Mongrel Marketing
A nice little goldmine - Clickthrough rate benchmarks for various industries.Take a gander.
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Social Media is here to stay..........
Wednesday, August 26, 2009 By Mongrel Marketing
ok. check this out. Wicked video!all about social media, some seriously mind blowing facts in a short video including things like:Social media has overtaken porn at the #1 activity on the Web.Radio took 38 years to reach 50 million users, TV took 13 ye...
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The ladies’ recession: champagne, lycra and tradies prosper
Tuesday, August 25, 2009 By Mongrel Marketing
Great article I found. In a nutshell, it sums up why a recession has significant advantages for all the women out there. 1) Online dating is on the rise. As the recession hits, men are looking for that special lady to share the winter with2)Men are tra...
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Why 58% of consumers aren't reading your emails
Friday, August 21, 2009 By Mongrel Marketing
There was a time that email was a fresh, new medium for businesses to use to reach out to their audiences. Then, like other traditional media that came before, it became inundated with those who abused it (causing a whole new definition for ‘spam’ to e...
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Viral - Changing peoples' perceptions
Thursday, August 20, 2009 By Mongrel Marketing
A viral campaign aimed at getting people to vote yes to daylight saving. Not because of daylight saving alone but to encourage people to be more open minded when it comes to conservative legislation – like extending shopping hours, and opening Perth u...
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Giving Up Control To Prepare For Search In A Social World
Monday, August 17, 2009 By Mongrel Marketing
An interesting article reminding marketers to keep "people" at the forefront of their SEM strategies as opposed to "keywords". Putting people in the middle of the strategy requires not only building relationships, but also considering their intent.
