Intel
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Our role was to ensure that technology journalists, would sit up and take notice of the great advances the Core i7 had made - and be inspired to test it and write about it in relevant publications.
The Intel Core i7 Rocket mail piece resulted in 97% of journalists writing a favourable review and videos of journalists firing the rockets were also sent to the client simply because they enjoyed playing with it so much!
We also won an award for our efforts.
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