The Works Blog

Welcome Paddy, our new general manager

December 14, 2011 By Gemma Hogan

Signalling a strong commitment to further embedding managerial and operations excellence, Paddy Morahan has been appointed to the position of General Manager. With over 18 years experience in the business, Paddy will play a pivotal role in furthering The Works unique position of Creatives on the Forefront.

When I asked Damian Pincus, Creative Partner and Founder at The Works about Paddy, he said: “I could not think of a better guy to steer the agency. He’s a natural manager and really gets the business. Coming from Host, until recently another independent agency, he understands the value of unique business models. With Paddy on board we know we will move from strength to strength and push The Works creatives on the forefront model even further.”

Paddy Morahan was lured to The Works from Host, where he worked as Director of Operations. Previous to Host, Paddy worked at Leo Burnett and M&C Saatchi in Sydney, Mad Dogs & Englishmen in New York and Bartle Bogle Hegarty in London.

Speaking of his new agency Morahan says: “The Works is a vibrant and creatively driven independent agency. With such a unique business model and a strong, diverse talent pool, I can only see the agency prospering well into the future.

The partners’ entrepreneurial spirit will ensure that we have the agility to deliver fantastic work in new, highly-efficient ways.” he added.

True to The Works way, we’ve asked Paddy about his ambition. He will get back to us when he’s able to filter them all down to one, two or four!