Bigger isn't always better
October 21, 2011 By Gemma Hogan
EditThe Works summer campaign for Daikin brings to life the old adage, “bigger isn’t always better”, when it comes to sizing air conditioners. Daikin’s summer campaign features incorrectly sized air conditioning units talking us through their struggle to keep a room at the right temperature.
To unlock this campaign, The Works undertook research that identified air- conditioning as being a really difficult purchase, with consumers feeling stressed about making an incorrect selection.
Damian Pincus, Creative Partner and Founder at The Works said: “To overcome the stress surrounding this purchase decision, we came up with an ad which humorously dramatises what can happen when you make the wrong selection, as Daikin provides the best solution via their Specialist Dealer Network.”
The campaign consists of one 30 second TVC spot, two 15 second spots an extensive digital schedule of banners, e-dms and a strong presence on Ninemsn.
Watch the TV spot here:
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