The Work

• We do the works. From Apps to TVCs; from POS to NPD. There was a time when people
  thought advertising was everything. At The Works, we believe everything is advertising.

  Canadian Club

  One million cases sold for Canadian Club by challenging beer drinkers.

  AUSTRALIAN CAPITAL TOURISM

  The world’s first Human Brochure to increase overnight visitors to Canberra.

  Sydney Dance Company

  $50,000 raised to help a footballer's brother achieve his dream of training with the Sydney Dance Company.

  Tiger Beer

  'Cool status' achieved for a tired brand across Asia using social media (before people knew what social media was).

  SKODA

  A car made with sand sculptors, in turn, creates the most successful car ad of the year.

  DATAFICATION

  The Works' latest independent data research enables clients to make better marketing decisions.

• Canadian Club - Beer Fairies (Support Group) from The Works on Vimeo.

  Beer Fairies Support Group

  The brief was to extend our Canadian Club Over Beer? Campaign. Leveraging consumer insights about beer drinkers, we created the Beer Fairy. Results were an increase in sales by 51% and Facebook fans doubled in two months.

• Australian Capital Tourism from The Works on Vimeo.

  Australian Capital Tourism

  The Works was tasked with finding a way to increase weekend and overnight visits to our nation’s capital, so we created the world’s first Human Brochure. We sent 500 people on a free weekend to Canberra and in return, we asked that they share their photos, videos and spread the word online about how much fun you can have there.

  With over 31,000 entries and a reach of 17.6m people, we are looking forward to seeing the results!

• Bradley video from The Works on Vimeo.

  Introducing the Bradley brothers

  Sydney Dance Company needed $50,000 to provide a one-year scholarship for a young dancer. The Works found out the young dancer in question had a brother who played rugby league for the Canberra Raiders. So we got the brothers to tell their story. And Australia listened. As a result, $52,465 was raised in only 2 weeks.

• Tiger Translate from The Works on Vimeo.

  Tiger Translate

  The objective of the campaign was to separate Tiger Beer from other Asian and international beer brands by reinforcing it's position as a cool, contemporary, uniquely Asian brand. We are proud to say that this campaign is still going strong with a growing number of Tiger Translate events held every year.

• SKODA from The Works on Vimeo.

  SKODA Sand Car

  Launching a new car brand in a country with over 40 competitors and limited resources was ambitious to say the least. But we love a challenge at The Works.

• What is Datafication-Vimeo 720p from The Works on Vimeo.

  Datafication

  Datafication is a place where data is brought to life through story telling and creative communications techniques. With datafication, data is no longer dry. See more at datatification.com.au.